The Brooks Brothers dress shirt has been a staple of American style, throughout the twentieth century and now beyond. Its enduring appeal may be due to its signature details — such as the softness of American-grown Supima® cotton and the exclusive 6-Pleat Shirring® at the cuffs — or perhaps it’s the several unique fits. The shirt we love has undergone a few reinventions, of which two remain significant: the introduction of the button-down collar and the perfection of the non-iron cloth.
The Oxford Button-Down: A Game Changer
Much like denim jeans or the silk necktie, the invention of the button-down collar had an irrevocable effect on menswear when introduced by Brooks Brothers in 1900. Just four years earlier, our former president, John E. Brooks, was abroad in England attending a polo match when he noticed the players buttoned down their collars to prevent them from flapping in the wind. Mr. Brooks decided to bring this look stateside, where it became wildly successful (and often duplicated). If imitation is truly the sincerest form of flattery, we couldn’t be prouder of this particular sartorial development.
A Shirt That Works Overtime
The non-iron dress shirt is the undisputed workweek and wardrobe essential and has been inextricably linked to Brooks Brothers since 1953. That year we introduced Brooksweave,® our first foray into the non-iron game. Created in cooperation with DuPont, this shirt was made from a cotton and Dacron® blend that required little to no pressing. Until then, wash-and-wear shirts were created for convenience but at the expense of comfort. Brooksweave changed the industry; it was a quality-made shirt that was both soft and easy to wear.
More than 60 years later, we’re still the leader in non-iron innovation. Today’s shirt is crafted from Supima cotton, grown in the United States and treated to remain wrinkle-free from 9 a.m. to 5 p.m. (and beyond). It’s soft yet structured and breathable, with pucker-free seams along the plackets, collars and cuffs. Choose from one of four distinct fits, several collar styles and multiple weaves ranging from oxford to pinpoint.
What Makes Our Non-Iron Shirts So Great?
Grown in the U.S.A., Supima has great strength and is incredibly soft
Reduces puckering at the seams for a clean, flat finish
Cross-stitching prevents our buttons from loosening over time
A Brooks Brothers dress shirt is easily identified by our signature 6-Pleat Shirring