Style inspired by the new professional

Meet our newest class of movers and shakers 

Fueled by passion and entrepreneurial spirit, these young professionals can attest that pursuing an ambitious dream isn’t contained to conventional business hours. From early-morning meetings to late-night networking events, growing a business most often means being “on” all the time.

Our Red Fleece designers found inspiration in the 9 a.m. to 9 p.m. lifestyle of the new professional, creating pieces that can flow seamlessly from day to night, weekday to weekend. Learn more about our class of new professionals below, and shop the looks here.


David Simnick
Co-Founder & CEO, SoapBox Soaps
David paired his business drive with his passion to serve others; what emerged was a bar of soap with a big mission. Since 2010, SoapBox has collaborated with local aid partners to provide hygiene products to communities all around the world where such items are not easily accessible.

Frances Holuba
Founder, Chief Social Architects
With an extensive background in politics – including various roles in the White House and, more recently, a stint as POLITICO’s Director of Social – Frances recently launched her own venture. Chief Social Architects, her boutique consulting firm, specializes in conjuring the ideal social architecture for various events, from galas to panels to summits.

Johann Moonesinghe
Co-Founder & CEO, EquityEats
Johann cofounded the largest restaurant crowdfunding platform dedicated to helping connect local investors with restaurants that need capital to get off the ground or expand. Understanding the difficulty of funding a restaurant firsthand, through EquityEats Johann is helping many make the dream of opening a restaurant more achievable.

Eric Heidenberger
After many years of working in the food industry, Eric currently oversees four of Washington, D.C.’s most popular bar and restaurants as an owner, managing partner and general manager.

Jessica Carson
Venture Capitalist
A director at NexGen Venture Partners, Jessica brought her background in neuroscience and start-up operations to amplify the importance of entrepreneurial psychology. She writes a blog about technology and social dynamics called Colorful Cortex, and is also a contributor to The Huffington Post.

Giuseppe Lanzone
Owner & Co-Founder, Peruvian Brothers Food Truck
A two-time Olympian turned businessperson, Giuseppe teamed up with his brother Mario to develop Peruvian Brothers, a food truck inspired by tastes from their childhood. Following the 2012 Olympics, the brothers longed for familiar flavors of Peru and saw an opportunity to bring them to the streets of D.C.

Lily Cua
Co-Founder & COO, Aspire
After time spent as a consultant for PriceWaterhouseCoopers, Lily teamed up with Neil Shah to create Aspire — a platform that assists in the ideation, fulfillment and analysis of workplace perks. In her current role, Lily focuses on Aspire’s internal systems and data strategy to ensure that clients and partners are always getting the best experience.

Nicholas Karnaze
Founder, Stubble & ‘Stache
Stubble & ‘Stache makes all-natural products for beard care and skin care. The company formed when Nicholas grew a beard as a way to pay tribute to a fellow soldier and friend who died in the line of duty. Because of Stubble & ‘Stache’s extensive ties to the military, it donates a portion of its profits to charities supporting veterans and their families. 

Alli Sosna
Chef & Founder, MicroGreens
Alli created a program designed to work with schools and non-profit organizations to teach children in low-income households how to cook on a government-supplemented food budget.