Red Fleece Entrepreneurs: Fall-Winter ’18

Our latest crop of young entrepreneurs run the gamut in specialties — from fashion and jewelry design to hospitality — while embodying the Red Fleece attitude of working hard with a modern style all your own. Learn from these ambitious professionals as they turn their passions into reality amid New York City’s energetic landscape of innovation mixed with fun.

Arpana Rayamajhi
Jewelry Designer & Model

Born and raised in Kathmandu, Nepal, Arpana moved to New York to attend The Cooper Union School of Art, where she studied painting and sculpture. She founded her jewelry brand (formerly ArpanaJewels) in 2014, the promotion of which led to her to explore modeling. She was named on The New York Times’ “30 Under 30” list in 2016.


Drew Seskunas
Founder of The Principals, an experimental design studio

Drew studied architecture at the University of Maryland and later earned his Master’s degree from Pratt Institute in NYC. He directed the Berlin office of SAQ Architects before returning to New York to form The Principals, a design studio whose work balances “utility with a universal sense of wonder.”


Kai Avent-deLeon
Owner of concept shop Sincerely, Tommy and S,T Coffee

Kai is the owner and founder of the boutique Sincerely, Tommy in Bed-Stuy, Brooklyn, where she was born and raised. The shop quickly became a stalwart of the community, focusing on womenswear and lifestyle brands as well as S,T Coffee, a full-service coffee counter.


Karl Edwin Guerre
Street Fashion Photographer & Blogger


Karl has worked in the fashion industry for more than 10 years, refining his craft as a photographer of men’s fashion seen all around the world. His website Guerreisms is home to his photography and his writing about fashion, travel and more.


Jersey Banks & Lyon Porter
Owners of Urban Cowboy Bed & Breakfast

Urban Cowboy – a western-themed bed-and-breakfast created by Jersey Banks and Lyon Porter — is the definition of a passion project, beginning as a side business that eventually turned the couple into full-time hoteliers. They opened their first location in Williamsburg, Brooklyn, in 2014, and its success led to a second location opening in Nashville, Tennessee.