Celebrating a 200th anniversary is exhausting. To say we’ve at been busy at 346 Madison Avenue with preparations for our bicentennial would be a massive understatement. That’s why this year, more than ever, we felt we owed it to ourselves to enjoy a rest—and what better day for it than National Wear Your Pajamas to Work Day, which falls on April 16.
In honor of this lesser-known (and criminally underrated, if you ask us) holiday, we invited three social media influencers to BB HQ to show us how they cultivate their unique bedtime style in our signature pajama sets. As role models to their communities of followers, they know well enough that great fashion sense doesn’t obey the 9-to-5 lifestyle. Whether they’re working remotely or traveling the world in search of the next big thing, comfort is key. (And, frankly, it never hurts to take classic style to bed.)
Like the navy blazer, the reverse-stripe rep tie and the Original Polo® Button-Down Oxford, Brooks Brothers sleepwear has a legacy all its own. A customer favorite for generations (see who’s wearing them here and here), our pajamas have redefined bedtime comfort and sophistication. They’ve even managed to see the light of day—with some of the more adventurous wearers mixing and matching the top with denim, chinos and even blazers. The secret to their enduring appeal (day and night) may lay in the smart tailoring that echoes the aesthetic of iconic Brooks suits and shirts. Now with Zac Posen, the Creative Director of the women’s collection, taking the lead in design, you’ll find classic patterns like gingham and madras, plus premium cottons, including our very favorite — super-soft, American-grown Supima®.
Wanderluster @krystal_bick refers to herself as a “storyteller,” and her followers anxiously wait to see where the next chapter takes her — whether it’s Provence or Australia.
Known for her self-described “seriously sassy style” @westvillagewasp brings a daily dose of her NYC-by-way-of-North-Carolina chicness to her legion of loyal followers.
East Coast smartness meets effortless West Coast style with @honestlykate, whose followers will recognize her signature take on festival-chic sophistication.