Our argyled, baggy-panted history with golf dates back to the early 1900s, to a time when our stores sold our suits, shirts and ties next to our very own books on the sport. Books such as A Box of Matches Containing Forty Ways to Play Golf, 1922, or The Links Book, 1900, for sharp-dressed golf enthusiasts, along with our many outfits made for amateur and scratch players alike have kept us on the fairway of golf style and culture through the years.
That said, perhaps no bigger advancement for our love of the game comes in the form of the virtual green we’ve installed on the third floor of our Madison Avenue flagship store. Nestled next to our Performance Series of activewear, the simulator is a great way to test our latest clothes for golf, improve your swing with the help of our resident pro, or just spend an hour away from the urban jungle.

 

The mechanics behind our aboutGolf® simulator include a sophisticated combination of cutting-edge technology and old-school ball-hacking, using multiple cameras and light sensors to identify the speed, launch angle and flight path of a user’s shot. The collected data is simultaneously processed and rendered in the simulation while the ball is stopped by the simulator’s heavy-duty screen, offering as real a golf experience as one can (reasonably) expect inside a clothing store. Cameras recording your swing allow you to analyze it with replays, while real courses from around the world can be pulled up instantly. Plus, every kind of club is supported (and don’t think we forgot about you putters out there: the short game is included).

If all of this sounds intimidating, fear not—we have one of the best golfers in the biz to show you the ropes. Our resident pro, Federico Frangiamore, began golfing at the age of five and was recognized shortly after throughout his native Italy for his talents. One of the top 10 golfers in Italy, Federico has won numerous golf tournaments in that country, and was named an Official Member of the Italian National Golf Team. As a golf instructor, Federico stresses teaching both the fundamentals of golf and advanced, tactical elements of the game with a fun attitude in a way that keeps his students enthusiastic about the sport.

Next to our simulator, you’ll find our Performance Series of polos, chinos, shorts and more, made to keep you comfortable both on the course and in the clubhouse. Moisture-wicking fabric, an antimicrobial finish and a hint of stretch for give our golf collection the high-performance edge.

 

Come in for a swing evaluation with Federico and give the simulator a shot—it’s an experience you don’t want to miss. To schedule a consultation, email blog@brooksbrothers.com or call our Madison Avenue store at 212-682-8800 and ask for Federico on the third floor. Walk-ins are welcome (time permitting).