Why we love this uniquely American premium cotton

The word Supima comes from Pima (derived from the indigenous American tribe) and superior. Less than one percent of the cotton annually produced in the world qualifies as Supima. It’s exclusively grown in a small microclimate of the southwestern United States, making it rare and highly prized around the world. This American staple is part of what defines our iconic dress shirts, as well as many other Brooks Brothers favorites, from our sweaters to our chinos.

It’s softer
The extra-long fiber lengths make Supima incredibly soft. Fewer fiber ends are exposed, which eliminates the abrasive feeling of traditional cotton. It has the luster of silk and the feel of cashmere—it is love at first touch.

It’s brighter
The long, dense fibers of Supima absorb and retain dye better than most other cotton, ensuring vibrant, long-lasting color that endures throughout the lifetime of the garment. Your dress shirts, T-shirts and polos (and even your bath towels) will have a brilliant color that won’t fade. 

It’s stronger
Super-durable and forty-five percent stronger than traditional cotton, it’s also less likely to pill or shrink. This resiliency means garments will drape better—and also means greater comfort and a fit that doesn’t change over time. You can look forward to having it for life.